NAPHN Live: Fundamentals of Online Marketing for Passive House


We all agree that Passive House is the way to build, but the rest of the world? Maybe not yet… but we can change that.

This presentation covers the basics of identifying your audience, developing your message, honing strengths, and improving your weaknesses when it comes to the online experience of your company. We’ll weigh the benefits against the time, money, and difficulty associated with each marketing channel, considering the best ways to sell Passive House to your clients, and to the world.

This presentation will be facilitated by Johnny Rezvani, who has been Director of Marketing for 475 High Performance Building Supply since 2013. With a background in web design, media, and sustainable building, he has blended his experience to help grow and expand 475’s online presence and influence over the last 7 years.

This is the inaugural NAPHN Live, a new bi-weekly rotating series hosted by one of the North American Passive House Chapters. The ZOOM meetings will cover all things passive house, both regional and national, on the first and third Tuesday evening of the month. The first presentation is hosted by Passive House Rocky Mountains, and will take place on August 18th at 6pm MST



North American Passive House Network
North American Passive House Network
The North American Passive House Network (NAPHN) is leading the transformation of the building industry to low-energy, high-performance…

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