Bio
James Geppner
Executive Director, Erase40.org
Following his years in Project Finance, where he evaluated companies and studied markets, James advised small and large companies on what’s shaping a market or a behavior. Recently, he started Erase40.org to increase demand for passive buildings using behavioral science. He is currently developing tools to help architects and builders in their interactions with home buyers and developers—so they can be better at identifying likely buyers and get prospects to place a higher value on the attributes of passive and other high performance buildings. He is a graduate of NYU and of SGIB’s investment banking program.
Articles
-
![People 101: Two Ways Of Thinking About Decisions]()
People 101: Two Ways Of Thinking About Decisions
The first installment in James Geppner's (Erase40.org) People 101 series: a decision is a product, a decision is a prediction.
-
![Risky Choices When Buying a Home: It’s no Game]()
Risky Choices When Buying a Home: It’s no Game
A look at why it is that people so often dismiss or ignore risks and certain costs, and what those who design and build high-performance homes can do about it.
-
![Passive House Marketing 101]()
Passive House Marketing 101
When selling a passive house we need to be aware of a number of common mistakes prospects make and how to surmount them.
