A Long-Term Investment in the Community
Performance, place, and practice. These three principles have been guiding The Rosenblum Companies since Seth Rosenblum and Jeff Mirel, co-principals, initially teamed up. But, for this duo, performance is defined a little out of the box; for them, it means a steady decarbonization of the firm’s portfolio, so it’s not surprising that Rosenblum’s newest development at 1818 5th Avenue in Troy, New York, will be its first Phius CORE certified building. Practice is shorthand for designing developments with an eye to enabling tenants to create more sustainable lifestyles. Place refers to seeking out infill and adaptive reuse projects in walkable, transit-oriented locations. “We are very focused on high quality properties and long-term operation—not build and flip,” says Mirel.
Troy borders the Hudson River, and traces of its historic importance as a seat of the American industrial revolution can be found in its wealth of Victorian architecture. “From a place perspective, our project at 1818 Fifth Ave. represents an opportunity to restore a historic cityscape with a new but stylistically harmonious infill development,” Mirel explains. Slated to open in 2025, the four-story 1818 Passive House will boost Troy’s rental housing options with 71 new micro, studio, and one-bedroom apartments in the downtown area. The building will also house a resident coworking space, pet spa, and a combined bicycle storage and maintenance area.