Why do some high-performance building professionals instantly connect with clients and audiences while others struggle to communicate the value of their work?
James E. Turner, Founder and Principal of Turner Creative Content and host of the Marketing Passivhaus podcast, leads this session exploring how stronger communication and marketing can help grow the reach and impact of Passive House and high-performance building work.
Passive House is built on a simple but powerful idea: thoughtfully designed, human-centered spaces that provide comfort, health, resilience, and stability. When communicated clearly, that message can be incredibly compelling. When it’s not, valuable opportunities can be lost.
This session examines how professionals in the Passive House and high-performance building space can communicate their work more effectively to clients, collaborators, and broader audiences. Drawing from practical marketing frameworks and real-world examples, the conversation will focus on how to create messaging that is clearer, more engaging, and more aligned with what people actually care about.
You’ll learn:
The three things people need to understand immediately when they encounter your marketing materials, whether it’s your website, email, social media profile, proposal, or presentation.
How to uncover and use the language your ideal audience already responds to, and how to capture, organize, and apply it effectively.
Five key marketing principles to keep in mind when communicating with potential clients, collaborators, and industry connections.
With more than 12 years of experience working across B2B, B2C, DTC, Tech, SaaS, and service-based industries, James brings an outside-industry perspective shaped by years of helping companies strengthen positioning, messaging, communications, and marketing strategy. His work focuses on translating those lessons into actionable strategies for the Passive House and high-performance building community.
This free presentation will take place on Wednesday, June 3rd at 9am PT / 12pm ET and will be followed by a lively Q+A session. Don't miss this opportunity to learn from an industry leader and engage with the PHA community. See you there!