Alejandra's role at ROCKWOOL as Sustainability Manager is defining and implementing sustainability strategy and initiatives, ensuring the development of high performance stone wool insulation products with the lowest embodied footprint. Her role includes managing the sustainability profile of ROCKWOOL products through certifications and listings, keeping to date with policy and regulatory work on the topic of life cycle assessment and decarbonization, and working with industry leaders to drive the use of low carbon sustainable products. Her background also includes building science and building materials expertise, focusing on low carbon and energy efficiency design.
She is an active member in multiple ASHRAE technical committees including her role as Chair for TC 4.4 Building Materials and Building Envelope Performance, and teaches part-time at George Brown College in Ontario. She is also a Certified Passive House Consultant.